TOMMY LAM

Tommy Lam is a Senior Graphic Designer based in New York with 7+ years of experience crafting bold, brand-driven visuals across digital and print. He’s worked with leading brands like Nike, Uninterrupted, Complex, and The SpringHill Company, blending strategic thinking with a sharp eye for design. Currently freelancing and running a small creative business, Tommy continues to bring culture-forward ideas to life through branding, content, and visual storytelling.

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ACG

As the sun keeps shining, ACG is giving you an important quest: get outside with the ones you love. We’ve got you and yours covered with tees, shorts, and enough layering options to make your compass spin. So, grab some friends, bust out the tandem kayak, and pack as many camp chairs as you can – the only thing to worry about is the ideal marshmallow-to-chocolate ratio on your s’more.

Get hooked on the feeling of summer. Whether you’re in search of thrills, relaxation, or discovery, our latest collection, featuring the all-new ACG Lowcate trail sneaker, is designed to help you get outside on your own ACG adventure. 


Wireframes, pdp, ideation and fortune teller for an ACG Summer and Fall. 

https://youtu.be/BRcQnUTlSvw
ART DIRECTION & DIGITAL DESIGN 


KEY ART

Whether evergreen or conceptual, key art is crafted to embody a show's identity through thoughtful art direction, styling, and photo compositing.

Key Art for Complex Networks: Hot Ones, Sneaker Shopping, and Vintage Shopping. 
ART DIRECTION AND PHOTO COMP


Enoki Catskill

For two years, we dreamed of bringing our roots to new soil. As second-generation Chinese and Korean Americans, we've fallen in love with life Upstate but often longed for the people and flavors that shaped us. We're thrilled to share the pantry staples we grew up with. Enoki embodies this blend: a carefully curated selection of East Asian pantry goods alongside hand-foraged vintage clothing and unique objects, each with a story.

Welcome to Enoki, where heritage and discovery meet.

Photos by Raphaël Gaultier

ART DIRECTION & BRANDING 


Reflections of Home 


Celebrating the Asian diaspora in the Hudson Valley

Reflections of Home: A space to honor heritage, community, and shared beginnings. Enoki is a small Asian pantry and vintage shop founded by Shirley Lim and Tommy Lam. Like many others, they moved to the Hudson Valley during the pandemic in search of a slower pace and a new beginning. As they settled in, they realized how hard it was to find the pantry staples they grew up with—ingredients that felt like home. That absence became the starting point for Enoki.

In January 2023, while expecting their first child, they opened their first storefront in Catskill, NY. It was a modest space filled with carefully chosen goods—Asian pantry items, foraged finds, and vintage pieces— all ooted in care and intention.

A year later, they moved Enoki to a larger location in Saugerties, NY, with the hope of doing more. The new space gave room for a deeper purpose: to support Asian diaspora makers and food pop-ups in the Hudson Valley. From June 2024 to February 2025, Enoki hosted monthly markets that brought together artists, cooks, and small business owners—
building community one gathering at a time.

Reflections of Home is a continuation of that work—a celebration of the stories that weave together the Asian diaspora and reveal how intersecting identities meet and reflect upon one another.

This is not just about goods or gatherings—it’s about belonging.

ART DIRECTION, DESIGN, AND PRODUCTION 


SpringHill 

The SpringHill Company is a global consumer and entertainment brand created to empower greatness in every individual. Founded by LeBron James and Maverick Carter.

SH uses their social platforms to highlight the stories behind athletes, creators, and community. Along with spotlighting key cultural moments and celebrating culture. 

@makespringhill 

SOCIAL DESIGN